At OFFICINA, we had the exciting opportunity to create HUGO NEWS. The concept was driven by the spirit of a roadtrip, evoking freedom and exploration. To bring this to life, we used HUGO Red as our signature color, reflecting the brand's strong identity. The newspaper format was chosen to complement the dynamic, large-scale poster collection and striking imagery, ensuring each page felt as impactful as a billboard.

This project was a true team effort, grazie 1000 for the amazing collaboration with:
* Stephan Dimu, Head of Global Creative Content
* Anna Lena Finkbeiner, Team Leader Global Graphic Design
* Ina Seitz, Production Consultant