It was a great pleasure for us at OFFICINA to develop the visual identity for PEACE IN THE WILD, a brand that combines master perfumery with aromatherapy to craft fragrances that elevate the mind, body, and soul.

Founded by Kathrin Heller, PEACE IN THE WILD blends luxury with wellness, using only the purest organic ingredients to create therapeutic scents. Each fragrance is designed to help users reconnect with nature, fostering moments of peace, balance, and focus.

Our role at OFFICINA was to create a brand identity that reflects this holistic approach. We designed the logo (which we lovingly call the "goblin logo" ;) and selected a dark green, black, and white color palette to reflect the brand’s calm, grounded energy. For the packaging, we prioritized sustainability, choosing Gmund Paper and eco-friendly production methods, including local printing and embossing in Bavaria. Every design detail, from the flacons and packaging to the info cards and shipping boxes, was meticulously crafted to ensure a cohesive and premium experience. We also feedbacked on the design of the brand’s online shop, social media communication, and designed visual assets like window stickers, ensuring a consistent visual language across all touchpoints.

PEACE IN THE WILD’s journey culminated in a beautiful exhibition HOW TO SMELL IN PICTURES in collaboration with photographer Martina Borsche, where the brand’s aesthetic and therapeutic concepts came to life in a captivating visual narrative.

It’s been a true pleasure for us at OFFICINA to contribute to a brand that harmoniously blends the worlds of luxury, wellness, and nature. We look forward to seeing how PEACE IN THE WILD continues to inspire moments of serenity... allowing to reconnect with The Peace of the Wild Things. ✨💚