In 2021, OFFICINA developed a new Brand Identity Design for PIERRE CARDIN. Our aim was to create a design language mirroring the French heritage of the brand, as well as reflecting a new expression of the brand statement „Liberté & Facilité“ in the visual communication. Therefore, we modified the logo, refined the brand icon and selected a new lead typeface and color scheme.

In revising and reinventing the creative message in the visual design, we dissected the brands appearance as a whole, identified essentials, set focus topics and refined their narratives.

In our concept, we outlined how to sharpen visual brand communication across all channels – from brand identity design to product labeling and in the webshop. We presented a concept sketch aimed at elevating the brand experience through a comprehensive 360-degree communication strategy, focusing on high density and clarity.